Social Media Toolkit

The National Advocates—a coalition of community-based and human rights organizations—have launched HIVfunding.ca to pressure the Government of Canada to immediately increase funding for HIV. 

Help us spread the word by sharing information through your social media channels, websites, and newsletters. We have created a number of promotional resources to help raise awareness, which you can access and download below.

Please direct people to the campaign using the URL HIVfunding.ca.  Follow the conversation on social media using the following hashtags:  #HIVcan #canqueer #cdnhealth #cdnpoli #AIDS2022

Boilerplate

This summer, the National Advocates—a group of community-based and human rights organizations—are calling for an end to the underfunding of HIV in Canada. Since funding for HIV was frozen in 2008, the number of people living with HIV in Canada has increased by 25%. This means that demand for services has increased while available resources have decreased. Community-based organizations must do more with less. Together, the National Advocates have launched a campaign encouraging people to take action and write to their MP and the Minister of Health.

Example Social Media Messages

Feel free to use the following messages when sharing the campaign among your networks and make sure to include hashtags: #HIVcan #canqueer #cdnhealth #cdnpoli #AIDS2022

Longer Posts (Facebook, LinkedIn)

  • Canada’s HIV response is stuck in the past.  HIV cases are at an all time high, yet services are being forced to cut back or shut down due to underfunding.  This summer, Canada is hosting the International AIDS Conference, and the world will be watching.  It’s time for the Government of Canada to put its money where its mouth is.  Help stop the underfunding of HIV in Canada. Visit HIVfunding.ca
  • Proper funding for HIV in Canada is long overdue.  People living with, or at risk of HIV deserve better. You can help by writing a letter to the Minister of Health. Learn more at HIVfunding.ca.
  • The HIV funding freeze is having crippling effects on HIV service organizations and people living with HIV. A lack of funding means that local and community-based organizations that test, treat, prevent, and raise awareness about HIV must do more with less. Tell the Government of Canada that it’s time for an updated response.  Take action at HIVfunding.ca.
  • The longstanding underfunding of HIV is hurting communities in Canada, particularly Black and Indigenous people, and GBT2Q men. It’s time for the federal government to get with the times. We’re calling on the Government of Canada to increase HIV funding to 100 million per year. Take action at HIVfunding.ca  

Shorter Posts (Twitter, Instagram)

  • Canada’s HIV response is stuck in the past.  HIV cases are at an all time high, yet services are being forced to cut back or shut down.  Help stop the underfunding of HIV in Canada. Take action at HIVfunding.ca  #HIVcan #canqueer #cdnhealth #cdnpoli #AIDS2022
  • Proper funding for HIV in Canada is long overdue.  People living with, or at risk of HIV deserve better. Take action at HIVfunding.ca. #HIVcan #canqueer #cdnhealth #cdnpoli #AIDS2022
  • The HIV funding freeze is having crippling effects on HIV service organizations and people living with HIV. Tell the Government of Canada that it’s time for an updated response. HIVfunding.ca. #HIVcan #canqueer #cdnhealth #cdnpoli #AIDS2022
  • The longstanding underfunding of HIV is hurting communities in Canada, particularly Black and Indigenous people, and GBT2Q men. It’s time for the federal government to get with the times. Take action at HIVfunding.ca #HIVcan #canqueer #cdnhealth #cdnpoli #AIDS2022

Sample E-mail/Newsletter Summary

Canada’s HIV response is stuck in the past.  Will you help us call on the federal government to take action?

This summer, the National Advocates—a group of community-based and human rights organizations—are calling for an end to the underfunding of HIV in Canada. Since funding for HIV was frozen in 2008, the number of people living with HIV in Canada has increased by 25%. This means that demand for services has increased while available resources have decreased. Community-based organizations must do more with less. 

Together, the National Advocates are encouraging people in Canada to join the call by writing to their MP and the Minister of Health. Learn more and write a letter of support at HIVfunding.ca.

Shareables

Please make use of the digital shareables below to share and promote the campaign on your social media platforms.

Click here to download the images.